This Agreement contains the Terms and Conditions that govern your access to and use of DDC Holdings LLC DBA Sellico (“Sellico”) third-party services related to Amazon Shopper Survey Program, Marketplace Ranking Program, TikTok Shop Launchpad, Sellico Snapshot, Marketplace Review Program, Add to Carts, Page Views, and Q&A service (the “Services”). This is an agreement between you or the business you represent and Sellico. By registering for and using the Services, you (on behalf of yourself or the business) agree to be bound by the terms of this Agreement.1. Limitation of LiabilityUNDER NO CIRCUMSTANCES WILL SELLICO BE LIABLE FOR ANY INCIDENTAL, PUNITIVE, INDIRECT, SPECIAL, OR CONSEQUENTIAL DAMAGES ARISING OUT OF OR RELATED TO THE SERVICES, REGARDLESS OF THE FORUM AND REGARDLESS OF WHETHER ANY ACTION OR CLAIM IS BASED ON CONTRACT, TORT, WARRANTY, OR OTHERWISE. IN NO EVENT SHALL SELLICO’S TOTAL LIABILITY TO YOU FOR ALL DAMAGES EXCEED THE AMOUNT PAID BY YOU TO SELLICO FOR THE SERVICES DURING THE TWELVE (12) MONTHS PRIOR TO THE EVENT GIVING RISE TO LIABILITY.2. ReleaseYou, on behalf of yourself, your affiliated corporations, companies, and divisions, as well as all successors and assigns, hereby release, acquit, and forever discharge Sellico, its customers, and their respective affiliated corporations, companies, and subsidiaries, and present and former officers, directors, shareholders, partners, managers, members, employees, agents, insurers, successors, and attorneys of each of the foregoing persons and entities, and, where applicable, their respective predecessors, heirs, executors, assigns, administrators, and representatives, and each of them, from any and all causes of action, claims for relief, lawsuits, charges, or complaints in connection with: (1) the Services, or (2) any Amazon, eBay, Walmart, Etsy, TikTok Shop, Target, or Chewy.com or any other marketplace where e-commerce sellers sell their products, Terms of Service violation that may result in an account or listing suspension.3. Platform ComplianceWhile Sellico agrees to comply with each respective platform’s Terms of Service to the best of its abilities, you understand that each platform maintains the right to suspend a seller account at any given time. Sellico will not be held responsible for the warning or suspension of any account(s), or for any losses related to such a suspension.Sellico will not be held responsible for the suspension of such account(s) for any reason, whether directly or indirectly related to the use of the Services, including, but not limited to, any alleged violation of sales rank or seller code of conduct policies.
You also agree not to request reviews or ratings within any of Sellico’s Services to be published on any marketplace platform.4. Direct URL Usage PolicySellico provides clients with clean, unmodified Amazon product URLs to ensure compliance with Amazon’s Terms of Service. Clients may not alter, modify, or distribute URLs for the purpose of ranking manipulation.
Prohibited modifications include but are not limited to:• Super URLs • 2-Step URLs
• Add-to-Cart URLs
• URLs embedding search terms or referral tagsAny violation of this policy may result in immediate suspension of services and termination of the client’s campaign.5. Sellico Real Search PolicySellico Real Search is a data-driven market research service designed to provide real customer shopping insights. By using this service, clients acknowledge that: • Sellico Real Search does not guarantee sales or ranking improvements. • The service is conducted strictly within Amazon’s compliance guidelines. • Any attempt to manipulate Sellico Real Search data or use it outside its intended purpose is a violation of these Terms.6. Sellico Snapshot PolicySellico Snapshot is a survey-based product image testing service that helps clients evaluate how well their product’s main image communicates subtle details within the first 3 seconds of viewing. By using Sellico Snapshot, clients acknowledge that: • This service provides consumer perception insights but does not guarantee improved conversion rates or sales. • Sellico Snapshot does not involve direct customer interactions or incentivized feedback. • Clients must comply with all marketplace guidelines regarding product images and branding.7. Product Review ComplianceSellico upholds strict FTC compliance in all Services that may result in user-generated content, including product reviews. Any product provided through Sellico programs is offered free of charge for research purposes only. Reviewers are never required or incentivized to leave a review.
If a reviewer chooses to leave a review, they are instructed to include the disclosure statement: “I received this product for free.” This ensures compliance with FTC guidelines regarding material connections and helps maintain transparency with consumers.Sellico does not and will not pressure, solicit, require, or compensate users to leave product reviews. Participation in any research or sampling program is strictly voluntary, and leaving a review is at the sole discretion of the participant.8. Enforcement & LiabilitySellico reserves the right to suspend or terminate campaigns if a client is found in violation of these terms. Clients assume full responsibility for any compliance actions taken by Amazon due to manipulated URLs, search behavior, or ranking strategies outside of Sellico’s control.9. IndemnificationYou shall fully defend, indemnify, and hold harmless Sellico and its members, officers, employees, managers, affiliated and related entities, and any of their respective officers, directors, managers, members, agents, and employees, from and against any claims, lawsuits, actions, proceedings, or investigations, and from and against any fees, costs, sanctions, penalties, damages, losses, or expenses (including but not limited to attorney’s fees and costs) suffered by Sellico arising out of or relating to any of the following: (i) your fraud, willful misconduct, or gross negligence; (ii) your breach or alleged breach of this Agreement; or (iii) your breach of any applicable laws, regulations, or ordinances.10. Non-Refundable Service FeesYou understand that service fees are non-refundable due to client-initiated cancellations, pauses, or incomplete campaigns.11. Acknowledgment of RiskYou acknowledge that the use of the Services carries inherent risks, including potential violations of marketplace Terms of Service that could result in account suspension or other penalties. You agree to assume all such risks and release Sellico from any liability associated with these risks.Last Updated: April 4, 2025