Privacy Policy
How we collect, use, share, retain, and protect your personal information across our website, dashboard, and services.
DDC Holdings LLC DBA Sellico (“Sellico,” “we,” “us,” or “our”) is committed to protecting your privacy and safeguarding your personal information.
This Privacy Policy describes how personal information is collected, used, shared, retained, and protected when users access the website (www.sellico.com), the client dashboard (app.sellico.com), Quantum AI Assistant, and related services (collectively, the “Services”). When delivering marketing and e-commerce services, Sellico may act both on its own behalf and on behalf of clients as their service provider. By using the website or Services, users agree to the collection and use of information as described in this Privacy Policy.
01 Information We Collect
The following categories of information may be collected:
- Contact Information (for example, name, business name, email address, phone number, billing address).
- Business & Product Information (for example, store URLs, marketplace accounts, product catalogs, pricing, and creative assets provided).
- Payment Information (for example, payment card details processed via payment providers, billing contact details, and transaction history).
- Campaign & Usage Data (for example, ad performance metrics, order and funnel data, platform analytics, and interactions with dashboards and communications).
- Website & Technical Data (for example, IP address, device identifiers, browser type, pages visited, and other log and analytics data collected through cookies and similar technologies).
- AI Assistant Data (for example, the prompts, questions, messages, files, and other content submitted to Quantum AI Assistant; the responses generated; and related conversation history, feedback, ratings, and usage telemetry).
02 Legal Basis for Processing
Where required by applicable law, the following legal bases may be relied upon to process personal information:
- Contract: To enter into and perform agreements and deliver the Services requested.
- Legitimate interest: To operate, secure, and improve the Services, run and analyze campaigns, train and improve AI models that power the Services, and communicate in a way that does not override user rights and freedoms.
- Legal obligations: To comply with laws, regulations, and valid legal requests.
- Consent: For certain uses, such as some cookies and marketing communications, where consent has been given. Consent may be withdrawn at any time without affecting processing that already occurred.
03 How We Use Information
Personal information may be used to:
- Provide, operate, and support the Services, including onboarding, account administration, and client support.
- Process payments, invoices, and transactions and prevent fraud.
- Plan, launch, optimize, and report on marketing and e-commerce campaigns across platforms and marketplaces.
- Communicate about accounts, campaigns, changes to the Services, and important notices.
- Improve and develop the Services, including training, analytics, quality assurance, and new features.
- Provide, operate, secure, and support Quantum AI Assistant and other AI-enabled features, including generating responses to submitted prompts.
- Train, fine-tune, evaluate, test, and improve artificial intelligence and machine learning models, algorithms, and related systems that power the Services, including through human review of conversations for quality assurance, safety, and abuse prevention.
- Create insights and reports based on campaign performance, and use aggregated or de-identified data to understand trends and improve offerings.
- Send marketing communications where permitted by law, with opt-out available at any time.
- Comply with legal, regulatory, tax, and accounting requirements and enforce agreements.
04 Quantum AI Assistant
Quantum AI Assistant (“Quantum”) is an AI-powered tool available within the Services. This section explains how information submitted to Quantum is handled.
Quantum learns from every conversation it has. What it learns is general — which approaches tend to work, which tend to underperform, how product categories behave, and how to answer better next time. That improved knowledge benefits everyone who uses it.
What Quantum does not do is pass on your specifics. Your keywords, ASINs, product and brand names, pricing, costs, margins, suppliers, inventory, sales figures, launch timing and campaign plans are never disclosed to another user. Knowledge is shared. Details are not.
What is collected
When Quantum is used, the content submitted (prompts, questions, messages, and any files or text pasted in), the responses generated, and related conversation history, feedback, and usage data are collected and retained.
How it is used
This information is used to generate responses, to operate and secure the feature, and to train, fine-tune, evaluate, and improve the AI models and systems that power Quantum and the wider Services. Improvements derived from usage benefit all users of the Services.
What is never shared with other users
We do not disclose to any other client or user:
- Conversation content in verbatim or identifiable form; or
- Client-specific competitive details, including specific keywords and search terms, ASINs, SKUs and other product identifiers, listing URLs, brand and product names, pricing, costs, margins, supplier and manufacturer information, inventory positions, sales and revenue figures, advertising spend, launch timing, or specific campaign structures and plans.
We maintain reasonable technical and organizational measures designed to prevent Quantum from reproducing one user’s submitted content, or revealing these details, in another user’s responses. Where we generate category-level insights or benchmarks, we generate them only from patterns observed across enough separate clients that the result does not identify, and cannot reasonably be attributed to, any individual client.
Human review
Conversations may be reviewed by Sellico personnel and contractors, who are bound by confidentiality obligations, for quality assurance, safety, abuse prevention, troubleshooting, and model evaluation.
What users should not submit
Quantum should not be used to submit personal information about other people, protected health information, payment card numbers, government identifiers, passwords or credentials, or any information the user is not permitted to disclose. Content submitted to Quantum should be limited to what is necessary to get useful assistance.
Third-party model providers
Quantum is delivered using third-party AI infrastructure. Those providers are contractually required not to use submitted content to train their own general-purpose models.
Retention and deletion
Conversation history is retained for as long as the account is active and for a reasonable period afterward. Deletion of conversation history can be requested using the contact details below. Please note an important limitation: where content has already contributed to training or improving a model, or has been incorporated into aggregated or de-identified datasets, that contribution cannot practicably be extracted or reversed. Deleting a conversation removes the conversation, but does not remove its prior effect on the general knowledge the model has already gained.
Accuracy
Quantum’s responses are generated automatically and may be inaccurate or incomplete. They are informational only and are not legal, financial, medical, regulatory, or other professional advice. Responses should be independently verified before being relied upon.
07 Controller vs. Processor
Sellico’s role depends on the context of the processing:
- When Sellico decides what personal information to collect and how and why it is used in connection with its own Services, Sellico acts as a data controller.
- When Sellico handles personal information solely on behalf of a client in accordance with documented instructions, Sellico acts as a data processor or service provider.
Where required, data processing or service provider agreements may be entered into with clients to reflect these roles and responsibilities.
08 Data Retention
Personal information is retained for as long as reasonably necessary to:
- Provide and support the Services requested.
- Maintain and administer accounts while active.
- Comply with legal, tax, accounting, and reporting obligations and enforce agreements.
Campaign and performance data is typically retained for approximately three (3) years unless a longer or shorter period is required by law or earlier deletion is requested where feasible.
Quantum AI Assistant conversation data is retained for as long as the account is active and for a reasonable period thereafter. Derived data — including models, aggregated datasets, benchmarks, and de-identified data created from conversations — may be retained indefinitely, as it no longer identifies any individual or client.
When personal information is no longer needed, it may be deleted, anonymized, or securely stored in accordance with applicable retention policies.
09 Security
Organizational, technical, and physical safeguards are used to protect personal information from unauthorized access, loss, misuse, or disclosure. These measures may include access controls, encryption where appropriate, secure development and logging practices, tenant isolation for AI features, and staff training.
However, no method of transmission or storage is completely secure, and absolute security cannot be guaranteed.
10 Breach Notification
If a data breach occurs that is likely to result in a high risk to user rights and freedoms, notification will be provided to affected individuals and relevant authorities as required by applicable law.
11 International Transfers
Sellico is based in the United States, and information may be processed in the U.S. and other countries where service providers or partners are located. Where required, appropriate safeguards may be used to protect personal information transferred internationally.
12 Your Rights
Depending on location and applicable law, users may have the right to:
- Access the personal information held about them.
- Request correction of inaccurate or incomplete information.
- Request deletion of personal information, subject to certain exceptions.
- Request deletion of Quantum AI Assistant conversation history, subject to the limitation described in the Quantum AI Assistant section regarding data that has already contributed to trained models or aggregated datasets.
- Request restriction of or object to certain processing.
- Object to the use of conversation content for AI model training, where such processing is based on legitimate interest.
- Request a copy of personal information in a portable format, where technically feasible.
- Withdraw consent where processing is based on consent.
- Opt out of marketing communications at any time by using the unsubscribe link in emails or by contacting Sellico.
To exercise these rights, contact sales@sellico.com and include “Privacy Request” in the subject line. Reasonable steps may be taken to verify identity before responding.
13 California Privacy Rights
If a user is a California resident, additional rights may apply under the California Consumer Privacy Act (CCPA), as amended by the California Privacy Rights Act (CPRA). These may include the right to:
- Know the categories of personal information collected, used, disclosed, and, if applicable, sold or shared.
- Request access to specific pieces of personal information held.
- Request deletion of personal information, subject to certain exceptions.
- Correct inaccurate personal information.
- Not be discriminated against for exercising privacy rights.
Sellico does not sell personal information and does not share it for cross-context behavioral advertising as those terms are defined under CCPA/CPRA. This includes content submitted to Quantum AI Assistant, which is used internally to operate and improve the Services and is not disclosed to other clients or users. California residents may submit privacy requests using the contact details below.
14 Aggregated and De-Identified Data
Aggregated, anonymized, or de-identified data may be created from personal information in a manner that does not identify any individual.
Aggregated and de-identified data may also be created from Quantum AI Assistant conversations and used to train and improve AI models and other features of the Services. Such data excludes client-specific competitive details and is generated only from patterns observed across enough separate clients that it cannot reasonably be attributed to any individual client.
This information may be used and shared for legitimate business purposes such as analytics, benchmarking, and improving the Services.
15 Children
The Services are intended for use by businesses and individuals 18 years of age or older. Personal information is not knowingly collected from children under 18. If such information is believed to have been collected, contact should be made so appropriate deletion steps can be taken.
16 Third-Party Sites and Services
The Services may contain links to third-party websites, platforms, or services. Sellico is not responsible for the privacy practices or content of those third parties, and their handling of information is governed by their own privacy policies.
17 Changes to This Policy
This Privacy Policy may be updated from time to time. When material changes are made, the “Last Updated” date will be revised and additional notice may be provided where appropriate. Continued use of the Services after the effective date of an updated Privacy Policy signifies acceptance of the changes.
18 Contact
If there are questions about this Privacy Policy or Sellico’s data practices, or if privacy rights need to be exercised, contact: