Marketplace Ranking & Reviews Program

Rank higher & build trust on every marketplace

Real shoppers search your strategic keywords, then buy your product on Chewy, Walmart, Target, Etsy, iHerb and more — so you earn organic ranking and FTC-compliant reviews from a single campaign.

FTC-compliant reviews · keyword-driven organic ranking
Marketplace · Rank & reviewsLive
Keyword rank
#3 ▲18
Reviews
+86
Sales velocity
+47%
Approved marketplaces
ChewyWalmart.comTarget.comEtsy.comiHerb.comeBayWayfair+ more ChewyWalmart.comTarget.comEtsy.comiHerb.comeBayWayfair+ more
The double benefit

One campaign. Two compounding wins.

Unlike a basic review service, our shoppers search the keywords that matter to you before they buy — so the same campaign that earns you reviews also feeds the marketplace algorithm the signals it uses to rank you.

BENEFIT 01

Organic keyword ranking

Shoppers search your chosen keywords and then purchase, creating the search-to-sale signal marketplaces reward. Your listing climbs for the terms you actually care about.

BENEFIT 02

FTC-compliant reviews

After a genuine purchase, shoppers are invited to leave an honest, properly disclosed review — building the social proof that lifts conversion on cold marketplace traffic.

The challenge

Marketplaces outside Amazon are hard to crack

Chewy, Walmart, Target, Etsy and iHerb each have their own search algorithm and trust signals — but few tools help you build ranking and reviews there. Most listings stall with no momentum and no social proof.

Buried in marketplace search

Without keyword-driven purchase signals, new listings sit far down the results for the terms that drive sales.

Few or no reviews

Outside Amazon, review volume builds painfully slowly — and low review counts quietly kill conversion.

Stale, stalled listings

Products that launched months ago lose relevance with no fresh sales velocity to signal demand.

No single tool for both

Ranking tools ignore reviews; review tools ignore search. You end up paying twice for half the outcome.

A campaign, end to end

See how a Marketplace campaign runs

Click through each stage — from picking your keywords to the FTC-compliant review landing on your listing.

Example: Chewy listing · keyword search → purchase → rank + review
You — the seller

Choose your marketplace & keywords

Pick the approved marketplace, set your giveaway quantity and schedule, and list the strategic keywords you want to rank for. Fund it once.

Chewy60 units3 keywords
New campaign Draft
Marketplace
Chewy
Giveaway quantity
60 units · 30 days
Target keywords
grain-free dog food · …
Fund & launch campaign →
Sellico

We recruit your shoppers

The campaign goes live and our real, U.S.-based shoppers opt in — matched to your product and handed your keywords and schedule.

Real U.S. shoppersDemand confirmed
Shopper network Opting in
68 shoppers interestedNeed 60 · ✓ covered
Real shoppers

They search your keywords first

Before buying, each shopper searches one of your strategic keywords on the marketplace and finds your listing — the exact search-then-click signal the algorithm rewards.

Your keywordsReal searchranking signal
1Competitor brand
2Competitor brand
3Your productfound & clicked
Search-to-click signal recorded for your keyword
Real shoppers

They buy with their own money

The shopper completes a genuine purchase on the marketplace. The search-to-sale event boosts your keyword ranking and adds real sales velocity.

Standard checkoutBoosts ranking
Chewy
Grain-Free Dog Food, 24 lb
$54.99
Add to Cart
found via keyword search · paid with own card
Sellico

Reimbursed within 24 hours

Once the purchase is verified, Sellico reimburses the shopper from your funded balance via PayPal — within 24 hours. No one is ever out of pocket.

<24 hrsFrom your fundsVia PayPal
Your balance
funded up front
$54.99 PayPal · <24h
Shopper
reimbursed in full
Real shoppers

An FTC-compliant review is posted

After using the product, shoppers are invited — never required — to leave an honest review on your marketplace listing, with the proper disclosure attached.

Honest & voluntaryFTC disclosedOn your listing
JJordan P.★★★★★
My dog loves this and the grain-free formula sits well with her sensitive stomach. Showed up fast and the bag is a great size for the price.
Product provided at no cost
The result: higher organic ranking AND a growing base of compliant reviewsOne campaign delivers the search signals that lift your keyword rank and the social proof that converts marketplace shoppers.
Who should use it

Built for sellers on every marketplace but Amazon

Chewy sellers in pet & supplies Walmart.com Marketplace sellers Target Plus partners Etsy shops needing reviews iHerb & supplement brands Brands expanding beyond Amazon Stale listings needing fresh velocity Agencies managing multi-marketplace brands
Good to know

Frequently asked questions

Chewy, Walmart.com, Target.com, Etsy.com, iHerb.com and more — the approved list continues to grow. This program covers marketplaces other than Amazon; for Amazon, see our White-Hat Amazon Accelerator, and for your own store, the DTC Review Program.

Shoppers search your strategic keywords before they buy, so the same campaign that generates reviews also feeds the marketplace’s search algorithm — giving you a double benefit of organic ranking and FTC-compliant reviews.

Yes. Reviews are always voluntary and include a proper disclosure such as “Product provided at no cost.” Sellico does not control whether a shopper leaves a review or what it says.

Through a direct PayPal integration. The shopper purchases on the marketplace, submits proof of purchase, Sellico verifies, and reimbursement is processed from your funded balance within 24 hours.

You provide the keywords that matter most to your product. If you’d like guidance, your campaign manager can help identify high-value terms based on search volume and competition during the free consultation.

A private, invite-only network of real, U.S.-based shoppers, 18+, with active marketplace accounts. Campaigns are never publicly advertised.

Flexible — you set the quantity and schedule inside the dashboard, and purchases are paced across the window to create steady, natural velocity rather than a single spike.

You pay a per-unit service fee plus the product’s retail price and applicable tax for shopper reimbursement. No contracts and no monthly subscriptions — you only pay when you run a campaign. Use the cost calculator for an estimate.

Rank higher and build trust on your marketplace

Stop choosing between ranking and reviews. One Sellico campaign drives both — with real shoppers, real searches, and FTC-compliant reviews.